Influencers in Denmark: From Chaos to collaboration?
How did the influencer / blogger industry in Denmark move from many years of “wild west conditions” without any organisation or common voice – to a newly created subgroup with 70 bloggers within The Danish Union of Journalists ? And how will this affect the future ?
Camilla Stemann Jensen, Danish influencer specialist and influencer (“Copenhagen By Me”) will give a presentation on how the influencer industry is composed in Denmark and explain why – and how – she established a professional network for bloggers together with two blogger colleagues as a step towards more professionalism and transparency in the industry. During this session you will learn to understand the opportunities and challenges for both influencers and companies in the neighboring country.